Match who you have with what they need

The ultimate goal of a GREAT dispatcher is to match two disparate quantities:

Who you have on duty right now

What needs to get where.

...and what's going to make the majority of customers NOT be pissed off at us!

meaning: WHEN

Putting out the fires.

When I was young I worked in a Pizza Movers, I think they're extinct now, the company moved into the Washington DC area soley to capitalize on the fact that the juggernaut Dominos hadn't got there yet.

From what I could tell, Pizza Movers knew in advance that their days were numbered... Dominos was a Mid Western Corporation (Michigan if memory serves).

This was back in the early 1980's, when the novelty of home delivery of take out food hadn't worn off yet. Dominos had the "if it's not there in 30 minutes you get $3 off" deal.

Pizza Movers honored that offer as well.

If we had one pizza on the east side and two on the west side... guess who got cold pizza?